Crafting an Intuitive Social Experience

Imagining the social media experience for freelancers and their clients. This project is under NDA, and has been white-labeled to remain in compliance, and the materials below don’t represent the final product.

Before I had been officially brought on with my agency, I was asked to support buy-in efforts on a contract bid for one of their prospective clients. The agency owner and I had a quick 20 minute check-in that essentially boiled down to “they want an app for booking freelancers, but they want it to feel more like a social media experience than a work-order platform.”

I had roughly 12 hours allotted to the development of a high-fi interactive prototype and simple component guide. I built out a couple interactive flows that covered navigating to booking pages for events and individual contractors, navigating to a user profile from an interactive map, a couple loader screens, and your own user profile.

The UI was built out for Android using the Material Design 3 kit, but the nav, maps, and input forms were all ground-up.

Ultimately the project didn’t go anywhere which stung a little bit, because this was a concept I had a great time developing. But the one massive takeaway from this super quick draft was that I really don’t work well without some solid structure.

I’m a strategist and mega massive research nerd. There is no “just go nuts!” that doesn’t result in at least one “what the hell am I even doing here, lads?”